Dan Seely dot Net


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Nov 30

What the Vaio Z says about Sony's little design problem - Boing Boing

Great piece by Rob Beschizza for BoingBoing; I just got to it today in my Instapaper queue.

Love this bit:

But Sony rarely iterates, even when it’s onto something good. Everything is a one-off. It treats a billion-dollar business the way a microbrewery treats ales with silly names.

The rest of the piece illustrates how this is the opposite of Apple’s hardware design process.

And here:

Companies like Dell and HP will chance across good design every so often, but companies like Sony make good designs then abandon them intentionally because they’re blind to their own good design choices.

Hard to understand.

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